Sprite Spice Club
Un progetto integrato dove il piccante diventa linguaggio di espressione: concept, contenuti longform, social ads, store activation e branded merch.
Insight
Il piccante è un linguaggio di espressione.
Concept
Sprite Spice Club
Idea
Sfide sempre più piccanti, ma senza cibo: il vero spicy è mostrarsi senza filtri.
Output
- 3 YouTube longform
- Creator Gen Z
- Store activation
- Meet&Greet
- Social adv
- Branded merch
SPRITE SPICE CLUB
Watch case study
Concept & Visual ExplorationsVisual territory · Pop-up · Club experience
Concept & Visual ExplorationsInteractive comparison · Hover to slide
Concept & Visual ExplorationsPop-up, club experience and visual territory.
Longform EpisodesYouTube longform · Creator content
Branded MerchPhysical touchpoints · Brand experience
Concept & Visual ExplorationsVisual territory · Pop-up · Club experience
Social AdsVertical and square digital formats
Longform EpisodesYouTube longform and creator content.
Branded MerchPhysical touchpoints · Brand experience
Concept & Visual ExplorationsVisual territory · Pop-up · Club experience
Longform EpisodesYouTube longform · Creator content
Branded MerchPhysical touchpoints · Brand experience
Social AdsVertical and square digital formats.
Concept & Visual ExplorationsVisual territory · Pop-up · Club experience
SPRITE SPICE CLUB
Watch case study
Social AdsVertical and square digital formats
Branded MerchPhysical touchpoints · Brand experience
Concept & Visual ExplorationsVisual territory · Pop-up · Club experience
Branded MerchPhysical touchpoints and brand experience.
Longform EpisodesYouTube longform · Creator content
Branded MerchPhysical touchpoints · Brand experience
Concept & Visual ExplorationsVisual territory · Pop-up · Club experience
Branded MerchPhysical touchpoints · Brand experience
Longform EpisodesYouTube longform · Creator content
Concept & Visual ExplorationsVisual territory · Pop-up · Club experience
Branded MerchPhysical touchpoints · Brand experience
Concept & Visual ExplorationsVisual territory · Pop-up · Club experience
Branded MerchPhysical touchpoints · Brand experience
Concept & Visual ExplorationsVisual territory · Pop-up · Club experience
Branded MerchPhysical touchpoints · Brand experience
SPRITE SPICE CLUB
Watch case study
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