Kellogg’s Extra HUB
Un hub esperienziale nato per la Milano Design Week: visual identity, experience design e touchpoint per trasformare la colazione in un momento immersivo e condivisibile.
Insight
Durante la Milano Design Week, la colazione diventa un’esperienza da vivere, fotografare e condividere.
Concept
Kellogg’s Extra HUB
Idea
Un hub esperienziale dove Kellogg’s Extra incontra il design per trasformare la colazione in un momento immersivo, sociale e memorabile.
Output
- Logo design & visual identity
- Breakfast experience
- Product tasting
- Photo opportunity
- Meet & Greet
- Creator activation
- Social adv
KELLOGG’S EXTRA HUB
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Kellogg’s Extra HUBConcept & visual exploration
Concept & Visual ExplorationsCreative territory and modular campaign language.
From Concept to TouchpointIdentity / branded touchpoints
From Design Week to the CityCity tour / branded installations
Visual ExplorationCreative territory
From Concept to TouchpointIdentity and branded touchpoints for Design Week.
Visual LanguageConcept exploration
TouchpointBrand activation
KELLOGG’S EXTRA HUB
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City ActivationDesign Week
Concept VisualCreative exploration
From Design Week to the CityCity tour materials and branded installations.
TouchpointExperience design
City VisualBranded installation
Touchpoint SystemExperience materials
Visual ExplorationCampaign language
City ActivationMilano Design Week
Branded TouchpointExperience design
City ActivationBrand experience
KELLOGG’S EXTRA HUB
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